SYRACUSE, NY (July 1, 2019) – BeerBoard, the leader in real-time data, insights and consumer engagement for the hospitality industry, has been named the “2018 Beverage Strategic Partner of the Year” by Hooters of America. The announcement was made at the 2019 Hooters Conference, recently held in Lake Tahoe.
“Hooters of America is proud to name BeerBoard as our 2018 Beverage Strategic Partner of the Year,” said Bruce Skala, Vice-President, Marketing and Beverages for Hooters of America. “BeerBoard has become a trusted partner and embodies everything this award entails. Utilizing BeerBoard’s industry-leading platform and analytics, we have refined our beer menus and made revenue-driving brand selections for our stores. We congratulate the BeerBoard Team on this honor and look forward to an enhanced partnership moving forward.”
Hooters of America, LLC, is the franchisor and operator of over 400 Hooters restaurants in 42 states and 27 countries.
BeerBoard tracks over $1 billion in on-premise draft beer sales annually. It’s real-time insights are generated from every BeerBoard-metered draft line across national casual dining concepts and major regional and independent bars. In addition to Hooters, its retail client list includes industry leaders Buffalo Wild Wings, Twin Peaks, Applebee’s, Mellow Mushroom and BJ’s Restaurant & Brewhouse. It also partners with major brewers Lagunitas, Heineken, Diageo, New Belgium, Stone, Pabst, Founders, Labatt USA, Genesee, Pyramid and Magic Hat.
Shannon O’Rourke, BeerBoard Southeast Draft Optimization Manager, and Bruce Skala, VP Marketing and Beverages for Hooters of America.
“The BeerBoard Team is proud to accept this meaningful award from Hooters of America,” said Mark Young, Founder and CEO of BeerBoard. “We greatly value our partnership with HOA, and specifically Bruce Skala and his team. Our relationship is truly strategic in nature and the results have shown the power of using real-time data and analytic insights to drive growth in sales, revenue and guest engagement. We look forward to taking this partnership to even greater heights in the years to come.”
This is BeerBoard’s second major award from a retail concept in the past few years, as the company also recently earned “Most Valuable Partner” from World Wide Wings, a leading franchisee for Buffalo Wild Wings.
BeerBoard is headquartered in Syracuse, NY, and has offices in New York City, Denver, Minneapolis and Atlanta.
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About BeerBoard
BeerBoard manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading data and insights platform. It works with the largest operators and brewers to help them sell more beer and make more money.
Installed at thousands of client locations, its services include SmartBar, which generates real-time insights and trend-driven analytics; BeerBoardTV, a digital consumer-facing menu display; BeerBoard Menu, automated print and website menus; and BeerBoard Mobile, a mobile application designed for consumer interaction.
BeerBoard’s robust client list features high-profile independent groups and major chain operators across North America. The list includes industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, Applebee’s, Mellow Mushroom and BJ’s Restaurant & Brewhouse. BeerBoard also partners with major brewers for data and insights, including Lagunitas, Heineken, Diageo, New Belgium, Stone, Founders, Pabst, Labatt USA, Genesee, Pyramid and Magic Hat.
BeerBoard is headquartered in Syracuse, NY, and has offices in New York City, Denver, Minneapolis and Atlanta. For more information, please visit https://beerboard.com/.