Packaged Growth Offsets Draft Decline as RTDs and Non-Alc Surge
SYRACUSE, NY (April 10, 2025) — BeerBoard, the leader in technology and insights for the on-premise beverage alcohol industry, has released its Q1 2025 On-Premise Insights Report.
All comparisons are same locations for the Q1 2025 (Jan1 – March 31, 2025) vs Q1 2024 (Jan1 – March 31, 2024).
Key Highlights from the Report
- Draft Beer Volume: -8.5%
- Packaged Beer Volume: +6.4%
- Beyond Beer (RTDs, Seltzers, NA Beer): +15.8% in share, +24.7% in units sold
- Wine Volume: +27%
- Spirits Volume: +2%
- Dry January Impact: NA beer up +33% in dollar sales YoY
Q1 2025 Trends:
- Lager and Light Lager styles (imported and domestic) led sales across both draft and packaged. IPAs on draft were the third most popular style poured.
- While still a small share compared to traditional beer, non-alcoholic beer and RTD cocktails are growing in share of on-premise packaged.
- Whisky is still the most popular subcategory with tequila holding steady, while vodka slipped in overall share.
- Pinot Grigio, Cabernet and Chardonnay were the top volume wine styles poured. In the ‘Others’ segment, reds like Pinot Noir and Merlot lead volume share.
Draft Beer
Draft Beer saw a -8.5% volume decline YoY in Q1. Despite this, certain brands delivered significant gains:
- Corona Premier:
- Golden Road Mango Cart
- Pacifico
- Modelo Especial
- Michelob Ultra
Top Draft Styles by share:
- Light Lager
- Lager
- IPA
- Euro Ales
- Amber Ale
Packaged Beer
Packed Beer performed strongly, up +6.4% in units.
Top Packaged Beer:
- Michelob Ultra
- Corona Extra
- Miller Lite
- Coors Light
- Bud Light
Beyond Beer (RTDs, Seltzers)
Beyond Beer categories outpaced expectations, especially RTD cocktails which surged in both volume and rate of sale.
Top RTDs:
- High Noon Sun Sips Pineapple
- Surfside Iced Tea and Lemonade + Vodka
- Nutrl Vodka Seltzer Watermelon
- High Noon Sun Sips Peach
- Stateside Vodka Soda Orange
Top Hard Seltzers:
- White Claw Hard Seltzer Black Cherry
- White Claw Hard Seltzer Mango
- Truly Hard Seltzer Wild Berry
- Topo Chico Strawberry Guava
- Happy Dad Fruit Punch
Non-Alc Beer
In BeerBoard tracked on-premise channels, dollar non-alcoholic beer sales were up 33% and volume 27% in January 2025 vs. January 2024.
There was also a notable 66% increase in rate of sale (# of bottles/cans sold per location).
Top 10 non-alcoholic beer products make up 6.4% of total packaged volume.
Top 10 NA Beers
-
Heineken 0.0
-
Athletic Run Wild
-
Athletic Upside Dawn
-
Corona Non-Alcoholic
-
Athletic Free Wave
-
Samuel Adams Just the Haze
-
Guinness 0.0
-
Athletic Lite
-
Blue Moon Belgian White Non-Alcoholic
-
Budweiser Zero
Wine & Spirits
Wine saw a Q1 rebound with a +27% volume increase. Leading gainers were:
- Pinot Grigio: +6.4% YoY
- Sauvignon Blanc: +3.1% YoY
- Sangria: +0.9% YoY
Spirits held steady at +2% growth in volume. Top categories by share:
- Whisky: 27% share (+3.6% YoY)
- Tequila: 21% share (+5.5% YoY)
- Vodka: 16% share (-2.8% YoY)
Top Spirits Brands by Volume Growth:
- Tito’s Vodka
- Lunazul Blanco Tequila
- Sauza Gold Tequila
- Jameson Irish Whiskey
- Jack Daniel’s
Top Cocktail:
- Margarita (tequila-based): Dominant on-premise choice
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About BeerBoard
BeerBoard is the leading technology solutions provider for the hospitality industry, enabling retailers, distributors and suppliers to make fact-based decisions about their complete alcohol management. The company manages more than $1 billion in alcohol sales and 100,000 products through its industry-leading solutions. Its patented digital platform captures, analyzes, and reports real-time data related to alcohol ordering, inventory and payments. Versatile and easily operated from a single dashboard, it has streamlined operations, efficiency and improved revenue across the United States. Find out more about how BeerBoard is changing the alcohol industry at beerboard.com.