SYRACUSE, NY (February 14, 2022) — BeerBoard, the leader in technology and automated intelligence for the on-premise hospitality industry, today released its 2022 Big Game Pour Report, a review of insights and performance data for draft beer on the day of America’s most popular sporting event (and associated activities).
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This annual report shows the Big Game is much more than just the action on the field; it has a direct impact on bars, brewers and markets. The 2022 report looks at February 13, 2022, and compares same-store data against February 7, 2021 (date of the 2021 Big Game) and February 2, 2020 (date of the 2020 Big Game).
Tracking over $1 billion in on-premise draft beer sales annually, BeerBoard’s real-time brand insights are generated from every BeerBoard-metered draft line across national casual dining concepts and major regional and independent bars. Its retail client list includes industry leaders Buffalo Wild Wings, Hooters, WingHouse, Twin Peaks and Mellow Mushroom. BeerBoard also partners with major brewers including AB InBev, Constellation Brands, Boston Beer, Lagunitas, Heineken, Diageo and Yuengling.
BeerBoard is headquartered in Syracuse, NY, and has offices in New York City, Denver, San Jose, Minneapolis and Atlanta>
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About BeerBoard
BeerBoard is the leading technology and Automated Intelligence company enabling the food & beverage industry to make business decisions about its complete bar business. It manages over $1 billion in bar sales and 55,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights, ordering and inventory. Built for retailers, brewers and distributors, the versatile platform is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom-line revenue all over the United States. Find out more about how BeerBoard is changing the bar industry through data-based business decisions at beerboard.com.